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The consumer wants “reliability” and “professionalism” and” feel-good” and “empathy”. Dreams.
Difference?

So here are some good requirements:
• define the consumer
• prioritize the features necessary to hook the consumer

This will help you to communicate clearly what "success" means for the product and what "done" means.

These are two concepts that are often undefined and lead to poor design and feature creep.

Consumer interface is half Art and half Science.

You need to be able to understand the consumer’s goals, as well as your corporate goals. I will tell you of any technical limitations, and then translate that into a working piece of art.

This requires of you: mental creativity, communication, some technical understanding, and the ability to work as part of the product team. The gap between all of these decreases as your budget increases.

We can do Anything. How much money have you got?

Budget constraints are inevitable. However, just as your NEW product development can incur the INEVITABLE design change costs, and development cost over-runs, you should plan a contingency fee for all the little extras you will be bound to want.

Look at it like this: it's like having a baby. You always need some extra thing that you never thought of.

Documenting the Design Process rationale for a company or a newly designed product, or even something in development, usually require the creation of task-oriented documentation as part of the marketability testing.

Task Based Documentation and Good Design Rationale Go Hand in Hand. Especially when you consider how writers can influence the consumers’ experience.

< Define the Vision >