A simple Evaluation Report providing a Pre-Project Overview
This website is primarily a travel product site:
It offers Pre & Post Conference destinations and activities
It is designed to operate in conjunction with the website of an event organizer. Or the event host / sponsor. Not the venue host – unless we see a gap
If we can secure a direct approach to the host / sponsor – we may offer the “same site – different address” as in the project-site.
Site Objective:
To provide delegates/visitors with travel options that can follow on from their conference activity.
It may have Auxiliary Menu offering hotel accomm in areas other than where the conference is being held. However, we would be better served to rather link out from this site to the Hotel Network site.
Rationale for Site Content
This website will contain the types of products and information suited primarily to the Pre & Post-Conference market.
The Product Focus will be on:
Short, focused itineraries
Africa exotic
Some informative / educational
Product Supplementary should include:
Corporate Team Options
Incentive Days & Reward Packages
This is so that we can also get some mileage out of the site vis-à-vis the Corporate Direct Project
The Target Market:
Composition
- Business Class Executive, Corporate, Government, Institutional.
- Male : Female = 60 : 40%
- Age: 40+
- Income: Upper B to A+++
Psych Profile
- Nominally: aspirational, influential
- Very well educated, very well read, well traveled
- Used to being looked after – because can afford it.
- (junior personnel aspire to this, and therefore set their sights high by emulating
their superiors)
Strategy
To provide a more exciting and reachable (ie feasible) offering of Travel Options than our competition. Remember - these people are busy and may only have 3 days in which to do something.
Majority of offering have to be "localised" or reachable by air in less than 3 hours
Product Categories:
Short Kruger Park Safaris
Executive Getaways - Botswana Fly-Ins
Out of Africa Experience – this will be Kenya, Tanzania products
Tropical Weekend Break-Aways – Durban, Mocambique, Zanzibar products
Bush and Beach Options - Kruger or KZN lodges combined with Mocambique or Durban Vacation packages
Executive Accommodation - boutique hotels
Management Bush Getaways - Some Greater Kruger and KZN safari lodges
Victoria Falls and Zambia - Vic Falls and Zambia
Corporate Team Options - Group booked activities
Incentive Days & Reward Packages
Related Links:
"Why War? Why Not Big Projects?"
Pre and Post-Event Destinations Portfolio
Hot Pursuit Planning
Marketing Program
Pre-Project Overview
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