Paxina: 002
My Key Career Responsibilities up to Creative Director Level. "Stuff I Have Done" Creative Director Functions: Print Related Oversee all creative projects and staff Responsibility for the overall quality of work produced by the creative department Responsibility for the preparation of advertising and marketing concepts Manage creative projects from concept to completion Translate marketing objectives into creative strategies Lead and direct the creative team in the production of advertising and marketing collateral I have an exceptional design background and excellent copywriting skills Strong communication and project management skills Plus eight years experience and advanced leadership Art Director Oversee the artistic development of marketing, promotional materials, media and collateral; web sites; and internal and external corporate publications. Direct illustrators, photographers and production artists on projects. Work with copywriter to develop strategies for advertising or point-of-sale campaigns My design background and knowledge of Quark, FreeHand and Photoshop are suited to print media I have 15 years experience at this level Creative Director Functions: Web Related Maintain computer file copies of various file types of logos and other corporate identity imagery. Conversion of image files to Web-ready file types. Determine the desired appearance of the site (colors, style, font type, etc.), and coordinate the site's layout and storyboarding with Management and the Technical team Establish a consistent graphic identity, drawing on feedback from Management Establish graphic "cues" for visitors. Prepare mock-ups for Team and Management feedback and approval. I have worked as Project Leader overseeing a Web Production Team, and in association with the Technical Team, to develop and test the appearance and load time of images on many monitors, operating systems, and browser types. Ensuring that images will look good even if the visitor's monitor display is set at 256 colors. Based on test results, reduce image sizes and the number of images to meet pre-set maximum load times. Produced and directed the maintenance of an annotated data-base catalog of images. As the Project Lead - obtain signed approval for the layout and images.  Maintain an all image file "masters." These even include every separate layer of images created in Photoshop and FreeHand. Crucial when the file is re-opened later on to make changes. Maintain a library of all Web-ready images currently used on the site. Maintain a reference library of all Hi-res images required for repro purposes Maintain a "rapid deployment" method to update or add new images. Design and collect images for future use, in anticipation of new offerings, subjects, and sections. Ensured that all images are owned by the company thus avoiding future copyright problems. Desktop Publisher Electronically designs and produces printed materials such as advertisements, brochures and newsletters. Consult with client or supervisor to evaluate individual project needs Prepares cost and time estimates for projects Review printed material to ensure quality control Digital Artist Create and modifiy print and web images, including photographs, using software tools. Strong artistic ability and drawing skills combined with skill in various design programs such as Photoshop, Freehand, Premiere and Director. I have a working knowledge of Fireworks, Flash and Dreamweaver. As a conceptualist and creative director type, my role is to provide creative direction and input to those who are skilled, rather than doing the actual work. Good technical skills Since DTP came on the market Graphic Designer Develop the imagery used in a variety of creative projects, including presentations, brochures, advertisements, catalogs, direct mail, corporate identity and packaging. Responsible for the design, layout and formatting of materials. Design integration of typographic, photographic, illustrative and graphic elements. 25 years experience Illustrator Conceptualise and paint, draw or render ORIGINAL images used in a variety of materials and publications. I have a fine arts education and work in a variety of mediums: pencil, ink, poster paint, acrylics – whether applied by paint brush or airbrush. All my Life Package Designer Produced containers, including boxes, tubes, bottles and shopping bags, for various items, such as food, beverages, clothing and cosmetics. Worked with elements such as shape, color and graphics to create containers that are unique, functional and appealing to consumers A strong background in art and design A knowledge of marketing and consumer tastes and trends  25 years experience Presentation Specialist - Corporate and Trade Exhibition / Expo Understanding of marketing strategy Skillful integration of copy and design Effective information organisation Strong design sense and organizational skills required Use Macromedia Director or Microsoft PowerPoint. Or direct your studio with Flash and HTML to create internal and external presentations. 25 years experience Production Director Direct production programs within agency or company Manage staff and systems of production departments Oversee information and cost management Develop, maintain and enable standards processes and policies consistent with company interests. Advanced, broad-scope technical and industry knowledge Have solid knowledge of four-color printing process Able to pre-flight, collect files and archive materials Communications and managerial skills Production Manager Manage production of a variety of projects in both design studio and web production studio Duties include project planning, workflow management, vendor negotiations, print buying, cost control, quality control, logistical coordination and print media checks Interact with traffic coordinators and print buyers; may manage small design studio Have expertise in both analog and digital technologies Have solid knowledge of four-color printing process Did my 3 year apprenticeship in the Gravure Print industry Able to pre-flight, collect files and archive materials Familiar with design software applications and project management experience. 20 years experience Studio Manager Responsible for the general management of a graphic design studio. Liase between Studio and Account Executives / Production Manager / Traffic Coordinator Duties included reviewing designers schedules Keeping studio job flow board up to the minute - when the management could be bothered to read it Establishing internal design project goals Assigning projects to ensure smooth work flow Prepping and distributing detailed project schedules Quality control standards Signing off release of projects as necessary Developed excellent communication and organizational 20 years experience Traffic Coordinator Coordinate scheduling, processing and trafficking of creative projects Liaison between clients, outside vendors and agency departments Coordinate efficient and timely creative project processing Responsible for creating project schedules and job estimates Maintaining records of action and work flow on projects Routing projects to approval 20 years experience Traffic Manager Oversee efficient flow of work from account services to creative and production departments Develop project schedules. Keep management out of meddling with the system to suit their whims  Tracking and monitoring progress, routing projects and conducting traffic meetings Excellent organizational skills, ability to multi-task, eye for detail. 20 years experience I am familiar with the following tools: Graphics / Page Layout software such as Adobe Photoshop, Adobe Illustrator, QuarkXPress, and DreamweaverMX. Web animation software such as Adobe ImageReady and FlashMX. . File compression and editing tools - Adobe ImageReady and others Video editing software – Adobe Premiere Clip art image and photo sourcing from commercial services such as Photodisc and Corbis Digital photography. Professional photographer services. Strong design abilities and proficiency in various design software. Diploma in Graphic Design: M. Des. London Royal College of Art 1978